3 Things I am learning as I grow my Massage Business

Written by: Brooke Naranjo, LMT

In the winter of 2021, I started what would be my last job working for someone else. It wasn’t just about wanting to “be my own boss” , it was about having a vision for my life, my clients, and my family. I wanted freedom: in my time, my finances, and in how I care for each client who comes through my door. Now, in 2025, I have finally stepped out on my own, and slowly but surely, my practice is growing. Along the way, I am learning a few lessons that continue to shapeme both personally and professionally.

1. Follow Through

My soccer coaches used to always remind us to follow through — whether on a pass or a shot. Without that follow-through, the ball rarely went where you wanted it to. The same holds true in business. I’ve learned that taking the extra step, like following up with a client after their first session, makes a huge difference. It’s not just good business; it’s good care.

2. It’s Okay to Still Be Figuring It Out

I have been a massage therapist for nearly a decade, but running a business is a whole new ballgame. I am learning that it is okay not to have it all figured out. Trial and error are part of the process. I can experiment, make changes, and keep what works — and that’s perfectly fine.

3. Rely on Others

Building a community is both exciting and nerve-wracking. My business is built on relationships; my clients rely on me to show up and give them my best, and I rely on them to show up ready to receive. We are designed for connection and community is what keeps us moving forward. I am also deeply grateful for the fellow massage therapists and practitioners I have met along the way — their support and wisdom have shaped who I am as both a therapist and a person.

As I continue to grow my business, I am reminded that this journey is as much about personal growth as it is professional. Every client, every challenge, and every small victory teaches me something new. I am learning to trust the process, stay connected to my “why,” and celebrate the simple fact that I get to do work that brings healing and meaning, both to others and to myself.


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